Creating A Killer Retail Culture
Download MP3Nancy and Kristi discussed the importance of creating a strong retail culture in the beauty industry, with Kristi sharing her extensive experience and Nancy expressing her excitement about Kristi's upcoming retail class. The conversation also touched on the importance of sales and promotions, inventory management, and the launch of a new app for their business. Kristi emphasized that a salon should be viewed as a store, with a focus on selling products and providing home care education to clients. She also highlighted the need for a sales plan and proper inventory management. Nancy agreed, noting that a lack of inventory can lead to a loss of customer faith and a scarcity mindset. They both stressed the importance of educating clients on hair care products and not being discouraged by initial rejections. The conversation ended with Kristi's advice to remember that people aren't wrong if they don't know, which can help with grace and understanding. The conversation also touched on the importance of authenticity and passion in the industry, with Nancy sharing her own experiences and enthusiasm.
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