The 12 Types of Buyers
Download MP3Nancy and Kristi engaged in a casual conversation about their pets and podcast before delving into a discussion about Kristi's concept of the 12 types of buyers in the salon industry. They explored various buyer personalities, strategies for engaging different customer types, and the importance of understanding these distinctions to improve retail sales and customer service in salons. The conversation concluded with a focus on the significance of reward programs, self-awareness in buying habits, and promoting Kristi's online course and Nancy's podcast.
Kristi and Nancy discussed the importance of treating every customer with 5-star service, regardless of their spending level. They agreed that this approach sets a salon apart and creates a positive experience for all clients. They also touched on the topic of loyalty programs, emphasizing that these can be a powerful tool to appreciate and retain customers. However, they noted that many salons have reward programs that go unnoticed by their clients, suggesting that these programs need to be actively promoted and maintained to be effective.
Kristi and Nancy discussed the importance of treating every customer with 5-star service, regardless of their spending level. They agreed that this approach sets a salon apart and creates a positive experience for all clients. They also touched on the topic of loyalty programs, emphasizing that these can be a powerful tool to appreciate and retain customers. However, they noted that many salons have reward programs that go unnoticed by their clients, suggesting that these programs need to be actively promoted and maintained to be effective.
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